Customer Insights - The quickest way to increase your sales
Even people who look outwardly similar probably belong in completely different segments
This is what I'll do to increase your sales
First, a completely free, professional quantitative research to unearth real decision drivers: the factors that drive choice and purchasing
Second, identify customer segments and their decision and purchasing drivers.
I use three filters:
- Is the segment big enough to affect your sales?
- Is it different enough to need different messaging?
- Is it segmentable enough for us to deliver that messaging?
Third, exhaustive desk research on your specific category