3 Months to Better Sales and Profits
Month 1 - Discovery & Focus

Customer Insights: Create, publish, collect, and analyze a professional quantitative research to determine key segments and purchasing drivers

Desk Research: customers, segmentation, key drivers
Industry trends and comparisons vs. own business
Company marketing audit

Inventory available tools and software to optimize segmentation and persuasion
Determine tools needed for the full marketing stack

Create a marketing budget
Month 2 - Strategy, Buildup, Training

Set the sales goals, create a strategy, define tactics, KPIs

Presentation to the board, executive committee or investors as needed

Approvals: plans, creative executions, other actions & tactics

Hire 3rd party agency or execute by internal team
Onboard external team if needed
Month 3 - Implementation & Improvement

Implement the plan

Track & Analyze results

Continuously improve